Reduce
Design to Reduce number of components
and amount of material used
in our eco- innovation
Recycle
Design for Recyclability
(mono material eco-innovation)
and use low carbon footprint materials
(PCR, Bio Sourced Material…)
Reuse
Design for Reusability,
Refill-ability with ease of use
and ergonomics in mind
PCR
Post Consumer Recycled
A waste type produced by the end consumer of a material stream
This is plastic that has been made into a product, used, thrown away, collected, cleaned, reprocessed and remade into something new. Products made from post-consumer plastic close the loop, diverting plastic products from landfill and instead allowing them to be recycled (in its truest sense) into something else. Unfortunately, it is not easy to recycle post-consumer plastic; there are economic implications (collection, cleaning, sorting, re-processing, distribution etc) as well as physical issues such as irregularity in colour and grade, and contamination.
PIR
Post Industrial Recycled
Pre-consumer materials
Scrap of compounding or molding
This is plastic that has been collected at the plastic moulding factory, and would normally be thrown away (off-cuts or rejects, for instance), but is instead re-used in the moulding process. Some mouldings unavoidably produce scrap and, in some cases, this occurs on a large scale. This type of recycling is relatively straightforward as there is a great deal of control over material type, consistency and almost zero contamination.